Meet the core team
Delafeld Partners’ associates and consultants bring hands-on experience, in-depth knowledge and diverse thinking of real-world digital challenges to your business. We aim to empower the organisations we work with to deliver exceptional experiences for the good of their customers, their people and their businesses.
GILES DELAFELD
CEO
Giles is a Digital and Business Transformation expert with 20+ years’ experience and a successful track record of leading the ‘customer obsessed’ transformation of organisations including Mercedes-Benz, Currys, Lloyds Banking Group, Clarks, Purplebricks, Boots and Knight Frank. in 2020, Giles founded Digital & Business Transformation consultancy Delafeld Partners with Rina Gohel. Since then Giles has concentrated on advising and coaching C-level executives across Digital, Technology, Customer Experience and Strategy.
RINA GOHEL
COO
Rina is an expert in digital transformation and change management and has spent her career looking for ways to enhance product, customer and colleague experience. Rina’s breadth of experience allows her to visualise how companies operate end-to-end and how best to optimise this from a people, process and technology perspective. Rina has worked with various sized companies from startups to FTSE companies such as Purplebricks, Lloyds Banking Group, Boots, Xoserve, Hauser & Wirth and Amey.
Lucy Greenbank
Executive Assistant & Operational Excellence
Lucy provides comprehensive support to projects, her expertise lies in coordinating administrative tasks, handling multiple priorities simultaneously and ensuring project timelines are met. She possesses strong interpersonal and communication abilities, enabling her to collaborate with team members at all levels.
Andy Wright
Partner – Digital, IT Transformation & Operations
Andy is a Digital / IT technology leader and transformation / change consultant with over 28 years of technology experience. He has worked with various sizes of organisation from start-ups, fast growing SMEs and large global corporates across retail, real estate, fitness and travel industries.
Richard Starr
Partner - Digital & IT Transformation
Richard is a multi-disciplined leader across technology, digital & data (CTO/CISO). He has a successful track record in IT transformation, project & services delivery. Richard has deep technical knowledge across the IT landscape and is a qualified enterprise architect, information security manager and data privacy professional.
Tara Rogers
Senior Consultant, Digital & Marketing
Tara is a marketing, brand and digital product expert. She has worked with start-ups, SMEs and global brands, and understand the commercial challenges and opportunities that organisations face in today’s fast-moving digital marketing landscape.
Our Culture & Values
Delafeld Partners’ values and behaviours define who we are and who we want to be. We work with people we like, trust and respect and we aspire to work through our values.
Rooted in respect
How we behave towards each other matters
Impassioned by individuality
We celebrate diversity and believe we are all the stronger for it.
Fanatically-focused on the human experience.
Work, like life, should be rich and experiential.
Outcome-oriented
We focus on delivering outcomes for clients above everything else.
Creatively challenging
We dare to dream and show willingness to take risks to achieve extraordinary results.
Leading by example
We role model our values and operating principles enabling us to be more productive.