Business transformation is in our DNA

Our unique blend of skills and experience is your strategic advantage

Meet the team

The Delafeld Partners team comprises of expert consultants and specialist practitioners across all core digital transformation disciplines. We hand-pick each team to suit the unique nature of each assignment based on a perfect blend of skills, experience and culture fit.

GILES DELAFELD
CEO

Giles is a Digital and Business Transformation expert with 20+ years’ experience and a successful track record of leading the ‘customer obsessed’ transformation of organisations including Mercedes-Benz, Currys, Lloyds Banking Group, Clarks, Purplebricks, Boots and Knight Frank. In 2020, Giles founded Digital & Business Transformation consultancy Delafeld Partners with Rina Gohel. Since then Giles has concentrated on advising and coaching C-level executives across Digital, Technology, Customer Experience and Strategy.

RINA GOHEL
COO

Rina is an expert in digital transformation and change management and has spent her career looking for ways to enhance product, customer and colleague experience. ​Rina’s breadth of experience allows her to visualise how companies operate end-to-end and how best to optimise this from a people, process and technology perspective. Rina has worked with various sized companies from startups to FTSE companies such as Purplebricks, Lloyds Banking Group, Boots, Xoserve, Hauser & Wirth and Amey.

LUCY GREENBANK
Executive Assistant & Operational Excellence

Lucy provides comprehensive support to projects, her expertise lies in coordinating administrative tasks, handling multiple priorities simultaneously and ensuring project timelines are met. ​She possesses strong interpersonal and communication abilities, enabling her to collaborate with team members at all levels.  ​

andy wright
Partner – Digital, IT Transformation & Operations

Andy is a Digital / IT technology leader and transformation / change consultant with over 28 years of technology experience. He has worked with various sizes of organisation from start-ups, fast growing SMEs and large global corporates across retail, real estate, fitness and travel industries.

Richard Starr
Partner - Digital & IT Transformation

Richard is a multi-disciplined leader across technology, digital & data (CTO/CISO). He has a successful track record in IT transformation, project & services delivery. Richard has deep technical knowledge across the IT landscape and is a qualified enterprise architect, information security manager and data privacy professional.​

Tara Rogers
Senior Consultant, Digital & Marketing

Tara is a marketing, brand and digital product expert. She has worked with start-ups, SMEs and global brands, and understand the commercial challenges and opportunities that organisations face in today’s fast-moving digital marketing landscape.

Our Culture and Values.

Skills and experience are vital but they are only part of a business. The culture – our values and behaviours define who we are and who we want to be. We work with people we like, trust and respect and we aspire to work through our values.

Rooted in respect

How we behave towards people matters.

Impassioned by individuality

We celebrate diversity and believe we are all stronger for it.

Fanatically focused on the human experience

Work, like life, should be rich and experiential.

Outcome oriented

We focus on delivering outcomes for clients above everything else.

Creatively challenging

We dare to dream and show a willingness to take risks to achieve extraordinary results.

Leading by example

We role model our values and principles to be more productive through teamwork.

“If you could get all the people in the organisation rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time”

– Patrick Lencioni